Oyster launches children’s vertical, signs Disney deal

Oyster launches children’s vertical, signs Disney deal

US e-books subscription start-up Oyster is rolling out a new children’s vertical this week, which will include about 100 titles from Disney publishing, according to tech news site Gigaom.

The vertical will include Disney properties such as "Toy Story" and "Cars", as well as titles that were already available on Oyster, for example the Lemony Snicket series, which is published by HarperCollins in the US.

C.e.o. Eric Stromberg said there are 10,000 children’s e-books are available on Oyster but is not planning to launch a separate subscription fee.

Oyster charges $10 a month, allowing subscribers to read an unlimited amount of books. It currently has a catalogue of 100,000 titles from more than 500 publishers, and is available on iPhone and iPads in the US. Last month, it announced it had raised $14m in investment in a deal with Highland Capital Partners.