Oxford Children’s revamps its offer across trade and home learning

Oxford Children’s revamps its offer across trade and home learning

Oxford Children’s, part of Oxford University Press, will next week announce a regrouping of its products for children aged two to 11 under the portfolio name We Are Oxford.

We Are Oxford, which will be launched at the Booksellers Association Conference (12th–13th September), is a new brand name that will encompass a large section of Oxford Children’s output, both trade and home learning, said Helen Freeman, a director of Oxford Children’s.

“We have reorganised ourselves internally to focus on what it is that children and families need. We looked closely at who we are as an organisation, a...

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