'Overwhelming' response to BAMB appeal

'Overwhelming' response to BAMB appeal

The Books Are My Bag Campaign has received an “overwhelming” response in just seven days from publishers, writers and booksellers to its appeal to put an author in every bookshop.

Jo James was revealed as the new BAMB coordinator last week (13th June) and since then she has received over 100 responses from individuals and companies pledging to get involved in the campaign to keep bricks and mortar booksellers on the high street.

The major publishers - Hachette, HarperCollins, Penguin Random House, Simon & Schuster and Pan Macmillan - are on board with the campaign, and others have now stepped forward with support, such as Alma Books, Bloomsbury, Faber & Faber and Oxford University Press.

Alan Staton, head of marketing at The Booksellers Association, said: “The call has gone out to be part of Books Are My Bag 2014 and the response has been overwhelming, with the first events in bookshops already confirmed. The call is for an author in every bookshop on or around the consumer launch on 11th October, whether the authors are household names or great local writers and whether the events are big or small. It seems that the whole trade – publishers, authors and booksellers – are on board to make the launch unmissable.”

The second year of the campaign to highlight the importance of bookshops on the high street will be focused around a series of Big Bookshop Parties on Saturday 11th October.

Award-winning British artist Tracey Emin will design a collector’s edition BAMB tote bag to celebrate the 2014 campaign, although the design is yet to be revealed. The bags will be exclusively available from chain and independent bookshops nationwide, offering book-lovers a method to express their support for their local bookshops.

The Books Are My Bag campaign was launched to consumers in September 2013. It was devised by the advertising agency M & C Saatchi, pro bono, under the direction of its founding partner James Lowther.

BAMB is sponsored jointly by the Booksellers Association and the Publishers Association, with Dame Gail Rebuck (chair of Penguin Random House) and Patrick Neale (former BA president) acting as joint chairs of the campaign.