Channel 5 is set to broadcast a TV series based on the Winnie the Witch series, after signing a deal with publisher Oxford University Press (OUP) Children’s.
The TV series will be entitled "Winnie and Wilbur" (Wilbur is Winnie’s cat) and will consist of 52 11-minute episodes. Produced by UK-based production company Winduna Enterprises, it will air on the channel’s pre-school strand Milkshake, although no release date has been announced.
The Winnie the Witch book series, by Valerie Thomas and Korky Paul, comprises picture books, illustrated fiction and board books. The first title, Winnie the Witch, was published in 1987 and is about how Winniechanges the colour of Wilburn after accidentally trampling him.
The series has sold 893,916 copies in the UK, according to Neilsen BookScan, and OUP has sold rights in more than 30 languages.
“Winnie and Wilbur have been delighting families for more than 25 years now in book form, and we couldn’t be more excited about seeing their irresistible antics beamed into even more homes,” said Liz Cross, head of publishing at OUP Children’s. “To know Winnie and Wilbur is to love them, and it’s wonderful that this animation series will give a whole new audience a chance to enter their wacky world.”
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