Orion Publishing Group has restructured its group marketing team, hiring several new people as part of a drive to deliver "more integrated" support for its individual imprints and authors. The new structure will focus on marketing staff being "multi-skilled", embedding digital, social media and consumer insight into every role and campaign.
The structure came into place in January and will be bolstered by new joiners over the coming months. Lynsey Sutherland, latterly senior marketing manager at Bloomsbury, joined on Wednesday (1st February) in the new role of head of marketing, for fiction. She will be supported by Jennifer Breslin, who moves over internally from Hachette Children's to become marketing executive.
Cait Davies, marketing campaign manager at HarperCollins, joins on 27th March as marketing manager working across all of Orion's Fiction and Non-Fiction imprints. She has worked on brand authors including Kimberley Chambers, Wilbur Smith and Bernard Cornwell, as well as debuts such as Gail Honeyman’s Eleanor Oliphant is Completely Fine (HarperCollins).
Several promotions and new roles within the marketing team also accompany the changes. Jessica Htay, marketing operations director at Orion, moves over to become deputy marketing director. Anna Bowen, head of brand development, is promoted to head of marketing, Non-Fiction, with Amy Davies, previously marketing assistant, promoted to marketing executive. Jennifer McMenemy broadens her marketing manager role to work across all Orion’s imprints, and Laura Swainbank continues in her role as senior marketing executive. Louisa MacPherson will return from maternity leave in May and continue her role as head of brand development.
Group marketing director Sarah Benton commented: "I’m delighted to have our new structure in place; one that I know will provide the best support for Orion’s growing author portfolio. I am confident we will continue to deliver innovative, creative and strategic marketing campaigns across the business."
An interview with Orion's m.d Katie Espiner features in this week's edition of The Bookseller magazine.