Orion Fiction rebrands to mark 25 years

Orion Fiction rebrands to mark 25 years

Orion has unveiled two new logos for the group and Orion Fiction to mark 25 years of publishing, at the same time as revealing a new set of "ambitions" for its fiction.

The new Orion Fiction logo has been redesigned to communicate the "three central ambitions of the imprint" to reflect its focus on longevity in publishing. They are "an intention to take brand authors to new heights, to build authors with a growing platform in a creative and strategic way, and to launch new authors with impact beyond their first book".

The logo is described as "timeless", "striking" and "suitable for the variety of novels published by the imprint". It features three opened books, which could also be interpretted as three birds in flight. Harriet Bourton, publisher of Orion Fiction, worked closely with Lucie Stericker, group creative director ,and her design team to produce it. 

The Orion Publishing Group logo has meanwhile been refreshed and redesigned, giving "the faithful" dog from the old Orion Fiction logo a new home overseeing all of the imprints, Orion Fiction, Weidenfeld & Nicolson, Gollancz, Trapeze, Seven Dials and Orion Spring.

Earlier this year, the company revealed it was also set to re-launch Orion Non-Fiction as Seven Dials this September, with a remit to increase its global profile.
Amanda Harris, publisher of Seven Dials, said at the time she hoped a “fresh and renewed” focus and an increase in the number of international projects commissioned would strengthen the list’s position in the industry.

The publisher said its 25th year in 2017 had seen a number of highlights, including two number one bestsellers for Orion Fiction in May and June, with Michael Connelly and Ian Rankin, Philippe Sands' British Book Award win for Narrative Non Fiction with East West Street (W&N); and six Sunday Times bestsellers for Orion's 10-month old imprint Trapeze, including debut Ragdoll by Daniel Cole, The Secrets of My Life by Caitlyn Jenner and Nomad by Alan Partridge.

Other publishers to have recently rebranded include PRH division Ebury, which last week unveiled its new "non-corporate" logo: a new standalone 'E' incorporating its parent's trademark orange.