Orion acquires "genius" diet food book

Orion has acquired The Pure Package: The Diet for Food Lovers by food and health entrepreneur Jennifer Irvine.

Orion non-fiction editorial director Amanda Harris bought world rights to the title from agent Clare Hulton, and said: "I am incredibly excited about Jennifer's first book and her delicious weight loss diet for food lovers. She is a creative genius and her recipes are an inspiration."

The Pure Package is a food delivery service developed by Irvine, who currently works with 11 Downing Street as an ambassador for enterprise. It is based on principles of balance and portion control, and the book will include 70 recipes, as well as weekly shopping lists, tips and straightforward substitutes. The book will be illustrated by 200 colour photographs.

Orion will publish in December 2011, priced £20 in hardback, and £8.99 in e-book.