Orchard Books is the latest publisher to acquire a “sleep-aid” picture book, buying Let's Go to Sleep: A Story with Five Steps to Help Ease Your Child to Sleep by Maisie Reade from Little, Brown in the US.
The book, illustrated by Laura Huliska-Beith and endorsed by sleep psychologist Dr James B Maas, will help children wind down at the end of the day, according to Orchard. The narrative encourages parents to slow their reading down and “use their voices more effectively” to help children sleep, as well as personalise the story by using the child’s name.
The deal was brokered between Megan Larkin, publishing director at Orchard Books, and Kristin Dulaney, director of sub-rights at Little, Brown Books for Young Readers USA.
Orchard, which is part of Hachette Children’s Books, will publish in paperback in March, with an r.r.p. of £6.99. It is also planning a social media campaign featuring the hashtag #WakeUpToSleep.
The trend for picture books that help children go to sleep started with the self-published title The Rabbit Who Wants to Fall Asleep by Swedish psychologist Carl-Johan Forssén Ehrlin, which shot to the Number Two spot on the UK book chart last August. It was later acquired by Penguin Random House Children’s.
Faber has a similar book in the pipeline - Dozy Bear and the Secret Sleep, written by Katie Blackburn and illustrated by Richard Smythe – and will publish next month.