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Orchard Children's Books is to sponsor Nickelodeon's Halloween weekend
(30th & 31st October) to support its Beast Quest series and the launch of
the new Beast Quest series, The Shade of Death.
The weekend will be promoted by four tune-in trailers a day on Nickelodeon
in the week leading up to the weekend. Each promotion will carry a screen
credit and will showcase each of the six new beasts.
Nickelodeon estimates
1.8m impacts over Halloween weekend.
Beast Quest has sold nearly 3m copies since publication in 2007 and
yearly sales have overtaken the girl series Rainbow Magic, also published by Orchard Books.
One of the first Beast Quest titles published
in 2007, Ferno the Fire Dragon, sold 30% more copies than the first Rainbow
Magic title (Ruby the Red Fairy) during its first year of publication
(2003).
There have been five Beast Quest series to date, each including six books,
and 34 books have been published in total.