'Oranges' cover among PRH design winners

'Oranges' cover among PRH design winners

Students from the University of London and the University of the Arts London have won prizes at this year’s Penguin Random House cover design awards.

Kate Gamet from the University of the Arts London won the adult fiction award for her cover of Jeanette Winterson’s Oranges Are Not The Only Fruit. Scott Kooken from the University of Northampton won the adult non-fiction prize for his cover of Freakonomics by Stephen J. Dubner and Steven Levitt, while Lucie Williams, from Wolverhampton University, picked up the children’s award for her design of Carrie’s War by Nina Bawden [see below for the winning covers].
The winning designs were picked from shortlists of 10 covers for each award by a team of judges including author Cathy Cassidy, illustrator Ed Vere, Mind Candy c.e.o. Michael Acton Smith, graphic designer Angus Hyland, creative director Scot Bendall, and artist David Hughes.
The winning design of Oranges Are Not The Only Fruit is a mocked-up bible with the words "Holy Bible" scratched out and replaced with the title of the book. Suzanne Dean, creative director at PRH imprint Vintage, said it “embodied the essence of the novel. The white chalk lines that deface the cover are playful and provocative – and raised a smile from the judges.”
The Freakonomics cover is yellow and black and is “the most commercial of the finalists”, according to Acton Smith, who praised the use of an optical illusion graph.

The cover of Carrie’s War has a pair of a child’s feet and a train track, giving the impression of movement. “I absolutely loved the way it managed to capture something from the era whilst making a very fresh modern jacket,” said Vere. “I love the hint of trepidation in the child’s footsteps. It very cleverly and subtly evokes the atmosphere in the book.

 Oranges Are Not The Only FruitFreakonomicsCarrie’s War

Each winner will receive a £1,000 cash prize and a four-week work placement within Penguin Random House’s design studios.