Orange has launched an e-book app for Android, with a "one-click buy" system which directly bills a user's Orange account. But the app will not be available on Apple's iPhone or iPad devices at the same time because of the well-reported changes to Apple's app purchasing guidelines.
The Orange Book Club Android app is available to Orange contract holders, with access to 23,000 e-books and audio books. Customers can then access the downloaded books across multiple devices through their Orange account. Non-Orange customers can also use the app, though will have to submit separate payment details in order to buy the e-books.
E-books are priced from 50p in the library, which includes classics, bestsellers and Orange Prize for Fiction books. The app also has a section which features previous Orange Prize winners, quotes from each year's chair of judges and special offers.
Orange brand communications director Stuart Jackson said: "Unlike many other e-book services on the market, ours allows you to purchase with a single click, making it easier than ever before to download your next must-read novel".
Orange said it was changing the Apple version of the app in order to comply with Apple's new guidelines, and expected it to be available soon. A spokesperson for Orange said the app was not already available on Apple due to the changes Apple has made to its in-app buying policy. She said: "Orange had submitted the Apple app at the same time as the Android app, but at the time of submission Apple changed their policy, so Orange is now changing their app to meet with that new policy."
The app is also available in alternative format for Java, Symbian and Blackberry.