Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world.
This year’s virtual event, taking place from 6th–9th July, is truly a snapshot of a moment. As with every year, it is a mix of inspirational and practical, and a mix of speakers from within and outside the industry. But this time the programme leans more towards the industry, with an emphasis on what we have learned over the past few months of lockdown, what we can pull through from the "before" times, and how we can plan for what comms teams know will be an extremely crowded autumn.
Assuming that delegates won’t want to sit in front of their laptops for one full programme day, the conference content is spread over four days, with an hour-long slot in the morning and another in the afternoon, and an hour in-between reserved for sponsors. Each day has its own theme and its own keynote speaker, meaning on any given day delegates can hear from author and economist Noreena Hertz on the importance of connection, The Drum’s associate editor Sonoo Singh on current media consumption trends, authors and co-founders of the Black Girls Book Club Natalie A Carter and Melissa Cummings-Quarry on lessons learned from launching their book club and writing their book, and Canongate’s commercial director Jenny Fry on ways marketers and publicists can prepare for the final months of this year.
Across the rest of the programme we’ll see talks on content from author and Instagram afficianado Raven Smith, lessons on copy and tone of voice from Michael Joseph’s Colin Brush, a look at what other industries are predicting for the future from Helen Job, head of insight at media company TCO London, a look at what how to break a debut during lockdown, plus everything from bookshop insight to micro-influencer management. Afternoon panels will cover what journalists from radio, print and online are commissioning now, how we should be using podcasts, and what’s next for festivals. As always we’ll feature a selection of campaign case studies, this time with the option for an audience Q&A.
Miriam Robinson, programme director for the conference, said: "Every year that I programme this conference I’m grateful for the time, energy and enthusiasm the presenters give to us, but never more so than this year. In the midst of chaos and a relentless pace of change, they are brimming with creativity and expertise on everything from big, world-changing ideas to the nitty-gritty detail of campaign work. I just cannot believe how talented and passionate this group of speakers is, and I’m so excited to bring them to our new virtual stage."
Tickets for the event can be obtained here with a deadline of 3rd July.
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