Education charity Achievement for All is teaming up with library supplier Peters Books & Furniture to ask primary school children to read for a collective of one million minutes in two weeks.
Primary school children in Bristol, Bath and Somerset are being asked to take part in the scheme which runs from 23rd February until 9th March 2015.
The One Million Minutes challenge aims to promote a love of literacy and put reading at the heart of every school day.
Achievement for All c.e.o, Professor Sonia Blandford, said: “Just ten minutes of reading a day can make such a difference to a child, that’s really the minimum we as parents should be striving for. But we hope this challenge is going to see children doing far more than that. We hope all primary schools will sign their children up to the challenge, and celebrate literacy and a love of reading by making One Million Minutes part of the school day.”
Children can register with the help of their teacher at the website.
They are then asked to contribute the number of minutes they read for each day to the Readometer, which will keep track of running totals and show which individuals are contributing the most via the leader board.
The winning child’s school will win a brand new reading corner donated by Peters Books & Furniture complete with a range of new books worth over £1,000.
Achievement for All is one of a coalition of charities leading the Read On. Get On. campaign that aims to see every child reading well by the age of 11 by 2025.