Jamie Oliver scores hat-trick as Veg sales grow

Jamie Oliver scores hat-trick as Veg sales grow

Jamie Oliver’s Veg (Michael Joseph) has continued to prove fruitful in its third week in the UK Official Top 50 number one spot, with its volume through Nielsen BookScan’s TCM rising 22.5% week on week to 37,951 copies sold. Boosted by the start of Oliver’s Channel 4 tie-in TV series last week, Veg is now closing in on 100,000 copies sold in just two and a half weeks, and is already threatening to knock Joe Wicks’ Veggie Lean in 15 (Bluebird) off the Vegetarian Cookery chart for 2019.

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