'Offline the new online' for apps

'Offline the new online' for apps

App developers will increasingly have to give their brands a non-digital presence, speakers at the Dust or Magic digital masterclass told attendees at Bologna Children's Book Fair on Sunday (3rd April).

Speaking on a panel about kids’ apps, Venera Pausder, c.e.o. of German app developer Fox and Sheep, said: “Offline is the new online. You can’t just have a presence on the app stores, you need to think about your brand in the offline world too.” She added that licensing would become more important to the app business, as developers sign deals to create apps for other brands: “The app store ...

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