Octopus has struck a two-book deal with global fitness entrepreneur Krissy Cela to publish on the Aster imprint.
The 25-year-old Instagram and YouTube star, who turned to fitness to relieve stress while training to be a lawyer, released a workout and nutrition app last year called Tone & Sculpt. Comprising over 500 workouts, it was downloaded over 250,000 times in its first six months.
The first book in the deal, Do This for You: How to Be a Strong Woman from the Inside Out, will publish in January 2021 and will be "a motivational guide for women", focusing on mental and physical strength. Natalie Bradley, commissioning editor, acquired world rights from Jenny Heller at Robertson Murray Literary Agency.
According to Octopus, in the book Cela shares "her empowering, no-nonsense approach to leading a guilt-free, active, healthy and happy lifestyle, giving readers the skills to be both strong and confident". Women will learn how "to build a positive framework to ‘sculpt the mind’ by finding what motivates them and by challenging both mental barriers and preconceptions, as well as providing simple techniques to build healthy habits that last".
The book is due out on 7th January 2021 as a £14.99 trade paperback, while also evailable in e-book and audiobook. Details have yet to be provided as to the second project.
Bradley said: "Krissy Cela is an absolute superstar and champion of women. With her razor-sharp focus, expert knowledge and larger-than-life personality, no one is better placed to write this book. I am thrilled to partner with Krissy on her mission to galvanise women all over the world."
Cela said: "I am absolutely ecstatic to have secured my first (dual) book deal with Octopus. I already feel so fortunate to have such an incredible following of strong, independent women and am extremely excited to be able to broaden this reach to a new audience through the book. It will also give those who use my app or follow me on social media a greater insight into my personal story and people will be able to have all of the advice I share on my social media platforms in one place. This isn’t a quick fix, it’s a lifestyle choice, so anyone who is reading can make a positive change and get the very best long-term results. I live to help other women and I’m thrilled that this book is another amazing tool to do that."