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Octopus has acquired a vegetable cookery title by chef, eco-restauranteur and star of "The People's Supermarket" Arthur Potts Dawson.
Publishing director Stephanie Jackson acquired world rights to Eat Your Veg from Sophie Laurimore of Factual Management.
Mitchell Beazley will publish in May 2012. It will include over 300 recipes, featuring more than 50 vegetables.
Jackson said: "Not only is Arthur Potts Dawson a passionate advocate for good food, eating well and making the most of what's fresh, local, and seasonal, but his recipes are sensational."