O'Brien launches Feckin' app

<p>Independent Irish publisher the O&#39;Brien Press has launched its own app based on <em>The Feckin&#39; Book of Irish Slang.</em> The app, full title <em>iPaddy: Irish Slang Guide</em>, is a collection of translations for &ldquo;those who don&#39;t know a bowsey from a gurrier&rdquo;.<br /><br />The app is based on <em>The Feckin&#39; Book of Irish Slang that&#39;s great craic for cute hoors and bowsies</em>, one of the Feckin&#39; Collection range by Colin Murphy and Donal O&#39;Dea; the title has sold over 50,000 copies according to the publisher. </p><p>Ivan O&#39;Brien, the O&#39;Brien Press m.d., said: &quot;In a turbulent time for the world&#39;s book industry, and in the wake of the recent shock closure of Irish bookselling chain Hughes &amp; Hughes with the loss of hundreds of jobs, it is vitally important that we all recognise the need to be able to adapt to a constantly changing marketplace . . . </p><p>&quot;We&#39;re delighted to announce the launch of iPaddy, as well as the growth of e-books as a real and important part of our annual publishing plan, and we look forward to bringing our customers more new and exciting developments in the months and years to come.&quot;<br /><br />O&#39;Brien Press also recently started as e-books for the Kindle, including <em>An Irish Voice</em>, the memoir of <em>Irish Voice</em> founder Niall O&#39;Dowd, which was published simultaneously as book and e-book on 1st March 2010.</p>