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Independent Irish publisher the O'Brien Press has launched its own app based on The Feckin' Book of Irish Slang. The app, full title iPaddy: Irish Slang Guide, is a collection of translations for “those who don't know a bowsey from a gurrier”.
The app is based on The Feckin' Book of Irish Slang that's great craic for cute hoors and bowsies, one of the Feckin' Collection range by Colin Murphy and Donal O'Dea; the title has sold over 50,000 copies according to the publisher.
Ivan O'Brien, the O'Brien Press m.d., said: "In a turbulent time for the world's book industry, and in the wake of the recent shock closure of Irish bookselling chain Hughes & Hughes with the loss of hundreds of jobs, it is vitally important that we all recognise the need to be able to adapt to a constantly changing marketplace . . .
"We're delighted to announce the launch of iPaddy, as well as the growth of e-books as a real and important part of our annual publishing plan, and we look forward to bringing our customers more new and exciting developments in the months and years to come."
O'Brien Press also recently started as e-books for the Kindle, including An Irish Voice, the memoir of Irish Voice founder Niall O'Dowd, which was published simultaneously as book and e-book on 1st March 2010.