Nosy Crow turns apps into picture books

Nosy Crow turns apps into picture books

Nosy Crow will next year turn its fairy tale apps, including recent addition Jack and the Beanstalk, into picture books.
 
Digital manager Tom Bonnick told The Bookseller the decision was a “no-brainer” because of all the “fantastic artwork” he had from animator and illustrator Ed Bryan. “We had all this artwork sitting there and they’re obviously wonderful stories, so picture books seemed like the sensible place to take them… It’s an unusual path to publication but we think the artwork stands up to print.”
 
The first two picture books, The Three Little Pigs and Cinderella will be released in paperback (£4.99) and hardback (£7.99) in January. Little Red Riding Hood and Jack and the Beanstalk will follow in May.
 
Bonnick said Nosy Crow always had the idea of turning their apps into picture books and hopes to also adapt the upcoming app, Snow White, which is released next year.
 
“Although they’ve been adapted, these books are standalone products and they do demonstrate the value and the power of print books,” he said. “Reading print is a very different experience from using apps. It’s about reusing material in different ways and extending the life of content.”
 
Bonnick spoke at The Bookseller's Children’s Conference in September about how using content in different ways is key to publishing success.
 
“The important thing is that the content, the story or the artwork, is great, then we have to think of original ways of using it on different platforms,” he said, citing how the company developed two Flip Flap Farm apps and a book using a leftover illustration from Axel Scheffler.
 
“We’ve also made iBooks for lots of our titles, and all our work can be promoted across different channels,” he said.