Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing.
Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales and marketing department under Stokes, who will transfer to the company from her current job as sales and marketing director of Bounce Sales and Marketing.
As a result a number of key accounts will be represented solely by the new Nosy Crow team, although Bounce Sales and Marketing will continue to represent the company to a wide selection of accounts.
Kate Wilson, Nosy Crow’s m.d., said: “We are delighted to have been able to attract Catherine to Nosy Crow to lead sales and marketing, and we’re so pleased to be able to combine this important step in Nosy Crow’s growth with an ongoing relationship with Bounce. It’s a testament to how well the relationship with Bounce is working for us that we looked to Catherine when we decided that the time had come to bring some of our key account selling in-house. She combines a depth of knowledge of the market with terrific publishing sensibilities and a wealth of marketing experience. We hugely look forward to building our sales and profile with her support.”
Stokes will join Nosy Crow on 19th January 2015.
She said: “The opportunity to join such a fast-growing and dynamic publishing company, that has made such an impact on the children's market, was one I couldn't miss. And I am so pleased to be able to continue working closely with Robert and the rest of the Bounce sales team.”
Robert Snuggs, Bounce’s m.d., said: “Everyone at Bounce is proud to have helped in the spectacular growth of Nosy Crow over the last four years. There is a great relationship between the two companies and we’re delighted that we will continue to support Kate, Catherine, the rest of the team at Nosy Crow and in particular their authors in the years to come.”