Northern exposure for Kay

<p>Century is promising its biggest ever outdoor advertising campaign for Peter Kay&#39;s latest volume of autobiography <em>Saturday Night Peter</em>, out on &#39;Super&#39; Thursday (1st October). </p><p>The campaign will be strongest in the North of England, where there will be roadside 48-sheet posters and bus &quot;megarears&quot; in Bolton, and a special large-format poster on Manchester&#39;s Corporation Street. </p><p>There will also be 1,000 national rail and 200 London underground posters, and bus-side advertising in key cities. </p><p>Cornerstone publicity director Charlotte Bush said: &quot;The number of opportunities to see an ad is so high that the campaign really will be unmissable - particularly in the North where Peter&#39;s audience<br />is absolutely huge - 20% of <em>The Sound of Laughter</em>&#39;s sales were in Lancashire alone.&quot;</p>