Normal People and abnormal times: fiction helps Irish market weather Covid-19

Normal People and abnormal times: fiction helps Irish market weather Covid-19

Despite the coronavirus crisis and a national lockdown closing bookshops, Ireland’s print market is holding up remarkably well year on year—so far, 2020 trails 2019 by just 1.8% in volume and 1.9% in value. To date this year, 4.62 million books have been sold for €53.95m, a drop of 86,014 units and just over €1.05m compared to the year before. Across the 11 weeks of Ireland’s lockdown, print dipped 15.7% in volume and 17.3% in value year on year, but sales have recovered strongly since, with weekly value yet to dip against the year before from the point bookshops reopened.

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