Barnes & Noble's Nook Media has cut the prices of its tablet devices "for a limited period", bringing the 3-inch Nook HD down to £99 for the 8GB model and £129 for the 16GB device. The 9-inch NOOK HD-plus model has also been cut to £149 (16GB) and £179 (32GB).
Barnes & Noble Sarl m.d. Jim Hilt said the price cut would "celebrate the free Get Reading festival and help make digital reading affordable across the UK".
The Get Reading Festival, set to take place in London's Trafalgar Square on the 13th July, is part of the Get Reading campaign to help struggling readers, run by the London Evening Standard in partnership with Nook. Recent additions to the line-up include Anthony Horowitz, Sally Gardner, Anne Fine and actor Warwick Davis.
Hilt said: "We are committed to promoting the cause of literacy and we hope that families from all over the UK come to the Get Reading festival on the 13th of July for a fantastic day of events featuring some top authors and celebrities."
The Nook Simple Touch e-reader, recently slashed to £29, also "for a limited period", is currently listed as out of stock on the UK Nook website.
B&N said in June that it would look to manufacture co-branded tablet devices in future in an attempt to cut losses in its Nook division.