Non-fiction and TikTok-boosted YA help children’s book market surge

Non-fiction and TikTok-boosted YA help children’s book market surge

The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. 

In her talk, "Children’s market overview: Celebrity, TikTok and the mental health revolution", at the Bookseller Children’s Conference, charts and data editor Kiera O’Brien said that during the period from 14th March to 7th August this year, children’s publishers sold 23.7 million books, with a value of £144m. The market grew 11.9% in volume sales and 11.8% in value compared to the same period in 2019. Nielsen was unable to report sales figure...

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