Nielsen Children’s Book Summit explores demographic change

Nielsen Children’s Book Summit explores demographic change

Takeaways from this year’s Nielsen Children’s Summit, held in New York yesterday (Wednesday 16th September), were change in America’s multicultural demographics; continued optimism about children’s and print; and an unhealthy trend in the price/value equation.

Courtney Jones, Nielsen v.p. for multicultural strategy, revealed that 84% of the “most significant” markets in the US are “multicultural-majority.” Forty-four percent of millennials aged 20-39 are from ethnic minorities. But what concentrated the mind was that 51% of “generation next” – kids under nine – also are, constituting the m...

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