Nielsen buys Bowker businesses

Nielsen buys Bowker businesses

Nielsen has signed an agreement to purchase two of Bowker's key businesses. The move gives it greater coverage of book data in the UK and North America.

Nielsen will acquire Bowker Business Intelligence and Commerce Solutions from Bowker's parent company ProQuest.

Nielsen said the move will allow it to measure the impact of e-book sales in the US and UK, as well as providing further depth of analyses in the wider book market. The deal also allows Nielsen to offer a new B2B service enabling retailers to source and order books throughout the English-language market.

Jonathan Nowell, president of Nielsen Book, said: "We are committed to elevating the global book industry’s understanding of print and digital book measurement and discovery within an evolving media landscape. Bowker has developed first-rate book analytic solutions, which offer a great complement to Nielsen’s existing solutions for the book industry. We are excited to welcome Bowker's team to Nielsen and we will work together to provide our clients with the measurement, tools, insights and linked commerce solutions needed to exceed their current and future expectations."

Kurt Sanford, Proquest c.e.o., said: "Our commitment at Bowker and ProQuest is to develop solutions that streamline the workflow of our customers. By bringing together Nielsen and Bowker analytic services, book publishers will receive the critical data they require to navigate the transition to digital- first publishing, through one tool set from one source, significantly simplifying the collection of business intelligence.”

Bowker products that will now be part of Nielsen are PubTrack: Digital, which aggregates e-book sales data from publishers in the US, as well as PubTrack: Christian, PubTrack: Higher-Ed, Bowker Market Research Books & Consumers, Global Ebook Monitor, custom research, PubEasy and Pubnet.

Bowker will continue outside of the new deal, focusing on technology products such as Syndetic Solutions and Summon, and identifier services such as ISBNs.