Nielsen survey finds digital formats booming in record year for book sales

Nielsen survey finds digital formats booming in record year for book sales

Nielsen Book Research's Books & Consumers Survey has revealed that e-book sales rose 16% year on year in 2020 to their biggest total yet, in a record year for book sales in general.

Steve Bohme, Nielsen's research director, said the survey found 95 million e-books were sold in 2020, alongside 257 million print books and 23 million audiobooks. As a whole, the market was 6% up in volume to 375 million books, the highest volume recorded to date, and 7% up in value to £2.65bn, also a record figure for the survey. Print sales fell below 70% of the market share in volume terms for the first time...

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