Social media influence growing but reviews remain 'holy grail', say agents and publishers

Social media influence growing but reviews remain 'holy grail', say agents and publishers

Book reviews in broadsheets remain the “holy grail” in driving sales for some books, but social media's importance in grabbing the spotlight is growing as the number of pages in newspapers shrinks, say agents and publishers.

With the reduction of review pages in a number of national newspapers owing to the pandemic, it is becoming more difficult to build momentum for certain kinds of books through the traditional channels, some say. Meanwhile, some readers are turning more to platforms such as TikTok and Instagram instead of review sections.

Jonny Geller (pictured right), c.e.o at Curtis ...

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