US show "Today: is launching a new book club for the first time in more than ten years. The first book under discussion is Samantha Shannon's The Bone Season.
A breakfast programme shown on NBC, "Today" is the second biggest show in its timeslot, with an average of 4.4m daily viewers.
"Today" will select books each four to five weeks, ranging from new releases to classics, with all the chosen titles released with stickers on the front advertising their inclusion. The books will be chosen by producers and presenters on the show, led by Jaclyn Levin, the senior producer responsible for books and authors across several NBC shows.
The opening choice is Samantha Shannon's The Bone Season, which is published internationally today (20th August) by Bloomsbury.
Sara Mercurio, a spokesperson for Bloomsbury in the US, told the New York Times that orders from retailers had roughly doubled when they were told the book would chosen for the new book club, and added: "One can’t overstate the importance of a nationally televised book club. I think it will have a huge impact on this book and on the publishing industry."
Natalie Morales, a presenter on "Today", said she hoped that the club could replicate the success of Oprah's Book Club, which now runs online following the end of her weekly TV programme.
Morales said: "In general it’s been more difficult for the publishing world to get authors on television. The minute a book had that recommendation from Oprah, it would become a best seller. I could certainly hope that would be the same for the Today show book club.”