Bloomsbury imprint Absolute Press is to publish chef Tom Kerridge's new cookbook in 2017.
Tom Kerridge’s Dopamine Diet: My Low Carb, High Flavour, Stay Happy Way to Lose Weight is the first title in a three-book deal with Kerridge, patron chef of the double-Michelin-starred pub The Hand and Flowers in Marlow. Publisher Jon Croft acquired world rights from Borra Garson at Deborah McKenna Limited.
The publisher said: "Over the last two and a half years Kerridge has positively transformed his life, shedding 12 stone and getting his weight firmly under control. Tom Kerridge’s Dopamine Diet reveals how he has achieved this – by focusing on foods that are especially rich in flavour, and by weaning himself off empty carbs and booze. Certain foods, such as leafy greens and good quality beef, have been scientifically proven to trigger the release of dopamine, the ‘happy’ chemical that creates a natural sense of wellbeing and which is an essential ingredient in keeping the long-term dieter on the straight and narrow."
Kerridge said: “Everybody else moans that diets are a struggle, but I quite enjoy mine. Every time you experience a pleasurable sensation, whether it is from gambling, drugs, alcohol, sex or food, dopamine is released (and there is evidence that low dopamine levels can decrease motivation and make us feel lethargic and apathetic). I know this may sound like I’m getting all scientific on you, but trust me on this, I’m just going to give you a load of recipes that are fairly low on carbohydrates and high in the amino acid tyrosine, which has the potential to increase the dopamine levels in the brain. Meaning that you will enjoy eating it. It is that easy.”
Kerridge's previous cookbooks include Tom’s Table, Tom Kerridge’s Best Ever Dishes and Proper Pub Food. Tom Kerridge’s Best Ever Dishes was nominated for Book of the Year at the Food and Travel Awards and Proper Pub Food was shortlisted for a Specsavers National Book Award.
Kerridge worked as a chef in restaurants across Britain before opening a pub in the quiet town of Marlow. He opened The Hand & Flowers with his wife Beth in 2005, and it went on to become the first (and still only) pub in the world to acquire two Michelin stars, the publisher has said. In 2014 he opened The Coach. As well as hosting two of his own BBC television series, Kerridge has been at the helm of the BBC’s "Food & Drink" and is the host of "Bake Off: Crème de la Crème". He was recently named Observer Food Monthly’s 2015 Best Food Personality.