Absolute Press, an imprint of Bloomsbury Publishing, has signed Tom Kerridge’s Lose Weight for Good, an "all-new" approach to low-calorie dieting.
This is the second title in a three-book deal with Tom Kerridge, chef-patron of the double Michelin-starred pub The Hand & Flowers in Marlow.
Publisher Jon Croft acquired world rights in a deal with Borra Garson at Deborah McKenna Limited. The book will be published on 28th December 2017 to tie in with a six-part primetime BBC2 television series. Bloomsbury will be supporting publication with a major marketing and publicity campaign.
While researching diets, Kerridge identified that there are three main types of diet out there: low-fat, low-carb and low-calorie. In this cookbook, Kerridge is to turn his attention and chef’s skills to create tasty, low-calorie meals. Rather than a regime that allows you to eat only bland food in measly portions, Kerridge’s low-calorie recipes will both satisfy hunger and taste "amazing". Using "innovative" cooking techniques to enhance flavour, Kerridge focuses on everyone’s favourite foods to create dishes that are easy to make, delicious to eat and will help the reader lose weight.
"This is the book that will revolutionise low-calorie cooking", the publisher said.
Kerridge said: “It’s impossible to stick to a diet if the food you’re expected to eat is boring and doesn’t fill you up. So I’ve developed lots of tasty and satisfying recipes that people will not only love to cook and eat but will also help them to lose weight. I truly believe you can lose weight and still enjoy food. I’ve done it myself and now I want to help others to do the same.”
Kerridge is the author of four cookbooks with Bloomsbury: Tom Kerridge’s Dopamine Diet, Tom’s Table, Tom Kerridge’s Best Ever Dishes and Proper Pub Food.