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HarperCollins' relaunched self-help imprint HarperThorsons will begin with books from authors including Dr Julie Holland and William Ury.
The imprint, first launched in 1930 by Leonard Woodford, has focused on self-improvement, psychology, medicine and health.
New titles being published in January 2015 include Wok Yourself Thin by Ching Ching-He Huang, Dr Julie Holland's Moody Bitches: The Truth about What Your Hormones Are Doing, The Sex You’re Not Having, the Drugs You’re Taking, The Sleep You’re Missing, and What’s Really Making You Crazy, and William Ury's Getting To Inner Yes.
Publisher Carole Tonkinson said: "I am very much looking for the best in health, wellness, lifestyle, diet, relationships and parenting on an ongoing basis. As our business moves to e and we are better able to serve the wider global marketplace this kind of publishing grows in importance."