Author and illustrator Jackie Morris has signed 1,000 new hardback copies of The Snow Leopard (Frances Lincoln) for independent bookshops in the run-up to Christmas.
Morris said she asked Frances Lincoln to reprint the book after several indie bookshops requested the title in hardback for gift purchases, even though it is available in a paperback edition.
“The sales force said if we could prove a demand they would reprint 500,” said Morris. “We sold the 500 in two days with bookshops pledging to take between 30 and 50 copies. So, the print run was pushed up to 1,000.”
So far, bookshops that have bought stock include Seaways Bookshop in Pembrokeshire and The New Hedgehog in Penrith but Morris hopes at least eight more will get involved.
“The book has been out for seven years, but there is still a demand for it. I think what publishers forget is that the human population is not static. Children are born all the time and grow up into these books, and family favourites are passed on,” Morris said. Special edition hardbacks sell particularly well in independent bookshops, she added. “Many people are a little scared sometimes of buying books. This is why so many people only read the 'best sellers'. They don't want to take a punt on a book, they need the guidance of a good bookseller who cares about them and makes recommendations for gifts.”
Janetta Otter-Barry of Frances Lincoln said Morris’ work has “huge” gift appeal. “Although it is available in paperback we thought it made a fabulous gift in hardback, especially at Christmas. People want beautiful hardbacks and indie bookshops especially understand that,” she said.