The Book Marketing Society (BMS) is launching the second series of its Masterclasses with publisher and consultant James Spackman, after the success of the original events earlier this year. The next event will take place on Thursday 13th October in central London and will look at fiction and non-fiction.
The Masterclasses aim to give delegates the inside track on bestselling marketing campaigns and offer insights and tips for future marketing strategies.
Campaigns under the spotlight will include Joe Wicks’ Lean in 15 (Bluebird), with Pan Macmillan’s Sara Lloyd speaking. Julia Pidduck of Orion will speak about the campaign for Julian Fellowes’ Belgravia (W&N) and Jessica Killingley, formerly of Hodder & Stoughton, will discuss Chris Cleave’s Everyone Brave is Forgiven (Hodder).
Two more events will take place in January and April next year, covering children’s and adult campaigns.
Spackman said: “Our first Masterclass yielded fascinating insights, as three award-winning marketers gave us a good look under the hood of their innovative and effective campaigns. This time I'll be interviewing the people behind Lean in 15’s spectacular conversion of social fans into preorder customers, Belgravia's groundbreaking, integrated digital product development and promotion, and Everyone Brave is Forgiven's exceptional trade engagement.”
Jon Slack, BMS development manager, added: “We have fine-tuned the format across the next three sessions so that each masterclass has a separate focus on Adult or Children's campaign case studies. There will also be a 'campaign surgery' section that offers everyone attending the opportunity to discuss their current campaign challenges within the group.”