Pottermore.com has today (Tuesday) launched its new website, as earlier revealed by The Bookseller.
The redesigned site has new writing by J K Rowling at its core, including a piece on the history of the wizarding Potter family from its illustrious beginnings in the 12th century. The new piece “sheds unexpected new light on the origins of the Potter family name, delves into Harry’s ancestry, explains how his grandfather quadrupled the family’s fortune and how the Invisibility Cloak became a family heirloom”.
The new site contains entertaining features, commentary and articles about the Harry Potter series and the wider Wizarding World.
For the first time, there will be reporting and features by the Pottermore Correspondent, a journalist dedicated to reporting on all the latest updates going on in the Wizarding World. In the months to come the Pottermore Correspondent will report on the forthcoming Warner Bros feature film “Fantastic Beasts and Where to Find Them”, based on an original Rowling screenplay, and the stage play Harry Potter and the Cursed Child, a new story by Rowling, Jack Thorne and John Tiffany, written by Thorne, which is set to open in London in 2016.
The Bookseller reported earlier this month that Pottermore.com would become mobile-first, focus on its core audience of young adults, and allow its content to be indexed by search engines.
The change has been led by Susan Jurevics, who joined as Pottermore c.e.o. almost two years ago.
She said: “J K Rowling is continuing to expand her magical universe, and as the Wizarding World expands, so does Pottermore. The fascinating story of the Potter family, from the author herself, will enthrall everyone interested in this world and shows just how J K Rowling’s writing remains at the heart of our new site. Users will find all areas easier to access, due to the elimination of mandatory registration, as well as responsive designs for optimal viewing across a wide range of devices. Our new digital destination is tailored to unlock and stimulate the imagination like never before.”
The new version of pottermore.com is an English-language site only.