New Pan Mac site targets direct-to-consumer

New Pan Mac site targets direct-to-consumer

Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to support the building of a “growing range” of direct-to-consumer platforms.

The site, intended as a “hub” for consumers, trade and the media, will work to “support Pan Macmillan’s established and evolving brands, including picador.com and mykindabook.com”, the publisher said. Digital director Sara Lloyd called this the new website’s "first phase", saying additional social media components will be added in the next stage.

The new homepage features “Showcase,” “Brand New” and “Featured” options which highlight particular themes and guide readers to relevant books and authors. A drop-down menu link takes the user through to sections including Books, Authors & Illustrators, News, Events, and Trade & Media. The site also features subject pages such as Crime & Thrillers, Women's Fiction and Science Fiction, as well as a "Books You Might Like" feature.

The Trade & Media section includes material for sales customers and rights buyers, as well as information about authors' publicity tours or campaigns for the press.

Books can be bought directly through the site as well as via links to a range of retailers, including Amazon, Blackwell, Foyles, Play.com, Sainsbury's, Tesco, The Book Depository, the Hive, Waterstones and W H Smith.  

Lloyd said: "We've created a hub for our authors, readers and trade customers. We wanted to demonstrate our passion for our authors and titles, and create an environment where readers can find the best information and conversation about our books and authors.

"The site will act as a place for readers and writers to come together to talk about books when we introduce additional social features into the next phase, and it also delivers us a modular toolkit for quickly developing a dedicated web presence for any campaign or author."

The website was designed by design agency Root, with MMT Digital doing the technical build.