Ahead of launching in May, the logo for Little, Brown UK's new literary imprint, Fleet, has been unveiled, featuring an upright brown hare.
The range of the new imprint, spearheaded by acquisitions editor Ursula Doyle, will be broad encompassing both fiction and non-fiction, with initial offerings including forthcoming war novel Now and Again by Charlotte Rogan and memoir Lab Girl by Hope Jahren.
While the imprint's name, Fleet, was chosen primarily for its headquarter's proximity to Fleet Street as well as "the resonance of the name and its long-standing association with print", Doyle said in November that she hoped other connotations, such as "fleet of foot, alert, responsive", would reflect in its publishing.
Commenting on Fleet's logo, Doyle told The Bookseller: "I am completely delighted with it. The hare emerged from a conversation we had very early on about what we want the colophon to convey; as soon as we hit on the idea, it felt right. I love the way it brings another dimension to the meaning of the word Fleet, in the sense that hares are alert and responsive. And handsome, as our brilliant designer, Nico Taylor, and illustrator, Joe McLaren, have so successfully communicated."