<p>Non-fiction publisher New Holland has made seven roles redundant in a move
to reduce fixed costs and ensure the publisher "lives within [its]
means". The cuts are across its UK trade sales, publicity, editorial and finance
departments, which make up almost 20% of the full staff of 37.</p><p>The roles
to be cut include the publishing director, an editor, the sales director and two sales reps, as well as one role in publicity and one in finance. The publisher's UK trade sales force will now be outsourced.
</p><p>Steve Connolly, managing director, said: "UK trade sales have dropped lower
than expected since last October and we felt it was prudent to make cuts now to ensure that we 'live within our means'. We see the coming year as being another tough one in the market and felt it made sense to make this decision sooner rather than later."</p><p>
Connolly added that the UK trade market had "changed a great deal in recent
years" due to Bertrams' disruptions in 2008, Borders' closure in 2009 and internet sales rising dramatically. </p><p>Connolly said: "For medium sized, niche publishers like ourselves, you have to question the commercial feasibility of having a full in-house UK trade sales force. </p><p>"This is a climate where variable costs are a much more attractive proposition than fixed costs and perhaps niche publishers need to focus more on niche marketing and niche selling?"</p><p>
The publisher had looked at various options and approached some other adult
non-fiction publishers with a view to setting up a Non-Fiction Alliance.
</p><p>But despite talking with other publishers Connolly said it did not seem as "workable" as the Independent Alliance and a decision could not be
executed as quickly as needed by New Holland.
</p><p>He added: "I still feel there may be potential for such an alliance in the longer term, but at the moment we have decided to venture down the third party sales route."</p><p>
Connolly said he did not anticipate "significant improvement" in the
UK trading environment in the coming year. For 2010, his
message to the New Holland team has been, "Focus on our niches. Manage the
cash. Get the basics right and lower the number of high risk titles in
certain lists."</p><p><a href="../news/72551-new-holland-makes-15-redundant.html" target="_blank">
The publisher previously made seven roles redundant at the end of 2008 as part of
a major tightening of operating expenses when the recession first set in.</a></p>