New Hobbit app from HarperCollins

New Hobbit app from HarperCollins

HarperCollins has produced a new app to tie in with the release of the second Hobbit film, "The Desolation of Smaug".

The Hobbit: Official Visual Companion App has been developed by the publisher as part of a drive towards building what it calls "persistent storytelling worlds".

The app, produced in association with Warner Bros, has been developed by Aardman Digital using the Unity engine, more commonly used by game developers. It allows users to navigate a map of Middle-earth—the setting for J R R Tolkien's book—and learn more about the settings, characters and artefacts that appear in the books and films. It will be updated with new content over the next two years, including interviews with the cast of the Hobbit films, and content aimed at younger users.

Nick Perrett, group director of strategy and digital at HarperCollins said: “This is the first step toward HarperCollins' vision for persistent storytelling worlds that will act as a hub for fans of The Hobbit worldwide. This exciting new experience brings The Hobbit universe alive and, will over time, develop as a platform for discovering the world of Middle-earth."

The app is available in a free "Lite" version, and is priced at £2.99 for the full version, available on the iTunes app store and through the Samsung store.