Walker Books has announced two new charity partnerships to mark the 20th anniversary of the picture book Guess How Much I Love You?.
Both partnerships will run for the rest of the year and the first is with I Can, a communication charity that works with children that may have difficulty speaking or understanding. Walker will tomorrow (25th February) launch an initiative to raise money for I Can by asking people to adopt a word via www.adoptaword.com, with all proceeds going to the charity.
The second partnership, also launched tomorrow, is with Storybook Soldiers, which is run by Army volunteers and helps soldiers record bedtime stories for their children.
Guess How Much I Love You? was the first story recorded by Storybook Soldiers in 2007 and during the anniversary year Walker Books will give every family who records the story a free board book and goody bag including hare ears, stickers and activity sheets.
Guess How Much I Love You?, by Sam McBratney and Anita Jeram, was first published in 1994 and has gone on to become one of the UK’s best loved picture books selling 942,405 units through Nielsen BookScan.
Walker’s promotional plans for the anniversary include a new website, activity days at Seven Stories and the Discover Story Centre, and a series of Guess-themed toddler sessions at Picturehouse cinemas.
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