New Books etc website goes live

<p>The new Books etc website is being launched later today (22nd February) with registered users on the site offered 5% off all purchases.</p><p><a href="http://www.booksetc.co.uk/" target="_blank">Booksetc.co.uk</a> is planning to offer weekly promotions, e-books and secondhand books, its loyalty scheme being pushed as a key component of the service. Before the site&#39;s launch, Books etc emailed the 1.3m customers on Borders&#39; marketing database to ask them what type of loyalty scheme they would prefer.</p><p>E-commerce manager Tom Chalmers, who is also m.d. of Legend Press, said: &quot;Books etc is a strong brand and the company&rsquo;s sourcing capability, coupled with a social media push, will cement it as a powerful competitor in the books market. </p><p>&quot;The site will compete both on price and personality.&quot;</p><p>Capital Organisation bought the Books etc name, website and Borders&#39; marketing database in January, two months after Borders went into administration. It later announced it was bringing in Legend Press to run the site.&nbsp; </p>