New Archer launches with treasure hunt and National Gallery partnership

New Archer launches with treasure hunt and National Gallery partnership

Pan Macmillan has launched a major marketing campaign for Jeffrey Archer’s new novel, including an online treasure hunt and partnership with the National Gallery.

Nothing Ventured (Macmillan), the first in a planned eight-part series, was released on 5th September. Inspired by his Clifton Chronicles series, it follows Detective William Warwick’s investigation of the theft of a priceless Rembrandt painting.

A large outdoor poster campaign has been launched today (9th September) with the line “This is not a detective story, this is a story about a detective”, which the publisher claims could reach 29 million people. Archer has been doing the rounds on television, giving his book a push while commenting on the current political turmoil.

The marketing push is already underway on social media where Pan Mac has launched a “global treasure hunt", encouraging fans to help Detective William Warwick solve a case by following a trail of clues to locate a missing Rembrandt painting.

The first clue was posted to the 206,000 followers of Archer’s Facebook page last week. The publisher explained: “The clues will lead to fans hunting for answers across the internet, eventually leading them to a landing page to submit the location of the missing Rembrandt painting into a competition entry form for the chance to win a dedicated signed copy of the book and access to an exclusive video from Jeffrey.”

A new partnership with the National Gallery will also run throughout hardback and paperback publication of Nothing Ventured.

Pan Mac said: “This will include opportunities for Jeffrey to work with the National Gallery on workshops and talks throughout the year, in addition to opportunities to promote Nothing Ventured via social media, joint competitions, and sampling.

“As part of the partnership, there will be a paperback publication Q&A reader event with Jeffrey in one of the National Galleries beautiful spaces, which feature many stunning Rembrandts so tie in beautifully with the book.”

Publisher Jeremy Trevathan acquired world English rights for the first four books in the new series from Jonathan Lloyd of Curtis Brown.

Archer has sold 4.09 million print books in the UK for £27.2m during the Nielsen BookScan era, with False Impression’s 2006 paperback his bestseller, at 277,564 copies sold. The Clifton Chronicles has sold a total of 1.3 million books for £8.85m.