Bloomsbury is promoting the TV tie-in edition of Jonathan Strange and Mr Norrell by Susanna Clarke with screen advertising at London train stations.
As part of its campaign to see "magic return to England", the publisher created six digital panels with the tagline "read the book that cast a spell over millions".
Bloomsbury published a tie-in edition of the book in April to coincide with the recent BBC seven-part adaptation, starring Bertie Carvel and Eddie Marsan.
The book, set amongst the world of magic in the 19th century, was first published in 2005 and Bloomsbury said it has sold more than one million copies worldwide. In the UK, sales total 356,748 copies, with a combined work of £2.8m, across all eight editions, according to Nielsen BookScan.