National Book Tokens' Hidden Books quiz has returned for a fourth year as part of a “high-profile” Christmas marketing campaign.
The game asks booklovers around the country to guess the names of books titles from visual clues (see below).
Last year 100,000 players attempted to win a year’s supply of books by playing the game.
Mike Burt, National Book Tokens’ marketing manager, said: “Our campaign is a heavy-weight piece of activity that includes press and digital advertising, video on demand, Google and Facebook PPC, all supported by multiple emails to our growing Caboodle database of just under 500,000 consumers.”
The campaign communicates the “positive pleasure” of choosing a book in a bookshop with the strap line: ‘Choosing a book is an adventure in itself’.
National Book Tokens sales in the UK have grown by 4.7% in 2016. The business expects to sell over £5.5m in the run up to Christmas and to continue to support the UK’s high street booksellers with "strong" gift purchase footfall, sales, redemptions and through “significant” financial investment in trade-wide marketing activity.
Alex de Berry, m.d. of Book Tokens, said: “National Book Tokens are currently seeing strong sales growth across all channels with high street sale particularly strong. To support this growth we continue to innovate, having introduced personalisation this year, and have plans to launch eVouchers in 2017”.