Natur and Kultur: 'e-lending ups sales'

Natur and Kultur: 'e-lending ups sales'

E-book library lending in Sweden does not lead to cannibalisation in sales, according to a new study by publisher Natur & Kultur. 

In Sweden libraries charge for e-book loans, with publishers free to set prices and proceeds split between publishers and distributor. 

So far almost all publishers have enforced a waiting period of up to four months before making new e-books available for e-lending, for fear of the effect on overall sales. But for the past 12 months, Natur & Kultur has been gradually eliminating the waiting period on new releases, then analysing the statistics of loans and sa...

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