NatMags launches book retail site

NatMags launches book retail site

<p>The publisher behind magazines such as <em>Good Housekeeping, Country Living</em> and <em>Prima </em>has launched a book retail website with orders fulfilled by Bertrams.</p><p>The National Magazine Company soft-launched <a href="www.allaboutyoubookshop.co.uk" target="_blank">www.allaboutyoubookshop.co.uk</a> two months ago. The site has been featured this month in articles in <em>Good Housekeeping, Country Living, Prima, Coast, House Beautiful</em> and <em>She</em>. The site marked its official launch with a 3 for 2 offer on summer reads.</p><p>Other features on the site are author of the month, book of the week, great reads, signed copies, competitions and magazine-branded books such as the <em>Good Housekeeping Cookbook</em>. Pricing on the site is generally in line with recommended retail price.</p><p>Next month the site will feature author interviews and book extracts. Regular email newsletters and direct marketing will be sent to the magazines&#39; subscribers.</p><p>Bertrams m.d. Michael Neil said: &quot;With Bertrams&#39; expertise and growing portfolio of media accounts, alongside Nat-Mags&#39; high profile brand names, this is set to be a successful venture.&quot;</p><p>Emma Dally, group director of books at the National Magazine Company said: &quot;We know our readers love reading books and trust the recommendations in their favourite magazines. </p><p>We are delighted to be working with Bertrams to guide our readers to great books which they can buy with ease.&quot;<br /><br />&nbsp;</p>