National focus for Book Tokens

<p>Book Tokens are to rebrand as National Book Tokens in a bid to differentiate the Booksellers Association-run scheme from competing vouchers offered by chains. The new-look vouchers and logo was unveiled by Martin Grindley, Book Tokens chairman, at the BA a.g.m. in Dublin yesterday (27th April).</p><p>The relaunch, the first since 1997, has been planned after extensive consumer research and will be supported by new point of sale material. Book Tokens found there was confusion about the claim that the tokens were accepted in "practically every bookshop".</p><p>Matthew Graham-Clare, Book To...

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