National Book Tokens is launching a major festive advertising campaign asking the public to guess the names of book titles from a set of creative images.
The campaign will promote its rewards programme Caboodle.
The graphics, designed by agency Kitcatt Nohr Digitas, will appear in national newspapers and online media from this weekend (16th November) and run until the middle of December.
A compilation of 20 graphics will feature composite images to prompt readers to guess which books they refer to. Members of the public can register their guesses at nationalbooktokens.com and 10 people who guess correctly can win a year’s supply of books. Another 10 winners will receive a £250 NBT gift card, and there are other runner-up prizes.
NBT managing director Alex de Berry said: “Through Caboodle, we aim to engage more directly with our core consumers as well as deliver a genuinely new, more rewarding, product. Our ad campaign this year works really well because it supports all these things. The competition contains 20 visual clues to famous book titles from classics to recent bestsellers but there are a few tricky ones too.”
National Book Tokens launched the Caboodle rewards programme last month. As well encouraging the public to engage with National Book Tokens, the new service enables independent bookshops to build profiles of their shops online and emails customers with direct marketing about their events and offers.