National Book Tokens to launch e-gift card next month

<p>National Book Tokens will launch its long-awaited electronic gift card on 1st February and to celebrate the launch it aims to raise &pound;10,000 for the charity Book Aid International.<br /><br />The launch date has been pushed back several times, having initially been scheduled for launch in 2006/2007. <a href="../news/99648-electronic-book-tokens-delayed-until-2010.html" target="_blank">In October last year the Booksellers Association postponed the 2009 launch citing &quot;an ongoing regulatory issue&quot;</a>. <br /><br />Alex de Berry, commercial director of National Book Tokens, said: &quot;The new gift card is a step forward for National Book Tokens and it gives booksellers a great product to sell, which has already proved hugely successful across UK retail.&quot;<br /><br />As part of the campaign to raise money for Book Aid, consumers will be prompted to visit the launch website to enter competitions to win the new gift cards. The money will help supply 5,000 books for library users across sub-Saharan Africa. </p><p>Director Clive Nettleton said: &quot;We know what a huge impact access to books and reading has on people&rsquo;s lives &ndash; both in the UK and in the countries where we work &ndash; and are delighted to be working with National Book Tokens on this campaign.&quot; </p><p>The likes of Gordon Brown, Alexander McCall Smith and Sophie Dahl will name their favourite book with a global theme as part of National Book Tokens consumer PR campaign, Global Reads. The aim will be to highlight how books provide invaluable insights into new cultures and countries.<br /> </p>