National Book Tokens highlights high street in new campaign

National Book Tokens highlights high street in new campaign

<p>National Book Tokens has launched a new print and online advertising campaign promoting the importance of high street bookshops.</p><p>The campaign will run for four weeks in weekend supplements, book review pages and online.</p><p>Alex De Berry, Book Tokens managing director, said: &quot;National Book Tokens are one of the most valuable sales drivers in the book trade, their success is based upon the quality and breadth of UK bookselling. Our campaign celebrates this fact.&quot;</p>